And don’t forget, to create all these examples, you need to get your hands on a great email marketing tool that will provide you with an easy-to-use builder and responsive email … The thing about email is, it’s never an accident. Again, you want to hit the sweet spot and make your emails eye appealing but not bombard readers with excessive visual stimuli. A B2B case study is a chance for you to tell your story while also exhibiting your expertise with a real example of success. But, while you're busy developing new code, testing new features or rolling out Beta versions of a new product update, the majority of your customers will remain unaware. Putting in the time to create helpful, informative emails for prospects—in addition to moving them through the sales funnel—can only help your sales numbers. Create a personalized email, and invite them to a live demo. No disrespect to our IT colleagues, but they aren’t marketers. Come up with important information from the personal accounts of your users like statistics, credit score, activity on social media, and whatnot. The email: The results: Why it worked: This medical device manufacturer wanted to get in front of cardiothoracic surgeons, a notoriously busy and difficult-to-reach group. Very inspiring! Set up pre-orders? B2B email example #3. In the B2B email below, NewsCred entices their subscribers by implying that unless they attend the webinar, they will miss out on a marketing performance metric. Thanks for sharing. Keep an eye on your progress by sending out regular newsletter surveys. From now on, I'll be using these B2B email examples as part of my strategy. How to implement: You can take an existing case study and send an email to prospects with a link to the study, or you may have to ask your customers if they would like to be featured as a case study. Handy cheat sheet to creating your email marketing strategy. According to Chiefmarketer, 87% of B2B companies rely on email marketing as a channel for lead generation, while 31% claim that email campaigns have the greatest effect on their sales. 3 B2B Email Newsletter Examples. How to implement: This email requires automation as it's based on behaviour and payment confirmation. Used correctly, sending highly targeted email to business prospects can be a great way to begin a business relationship for B2B sales. You don't need a fancy design either! Very detailed email marketing plan from you steven. The second path is that the free trial user doesn’t become a customer, and therefore the communication comes to an end. Great stuff! As the most popular digital marketing strategy, you’ll need to elbow past all the other B2B marketing emails in your contact's inbox to stand out. Does it list features, rather than benefits? What makes this email template even better is that they offer the option to cancel at anytime. By doing this, they position themselves as the company with the most valuable firsthand knowledge about how jobs best get done and what individuals need from the modern-day workspace. The emails for the needs of a b2b sale are written and framed keeping several factors in the mind. Confirming the opt-in status of your contacts is considered as a B2B re-engagement strategy. Use it wisely and strategically, and you’ll enjoy the benefits! We’ve pulled together some examples, across different types of campaigns to give you some inspiration. Instead of sending them all a mass email, you have a much better chance of winning their trust, loyalty, and business by speaking to each person’s specific needs. We’ve compiled a quick introduction to B2B email marketing, and have included 9 B2B email marketing examples to set you on the route to success. When Peep Laja launched his ConversionXL conference this year, it wasn’t too long until he let his email subscribers know about it. Thanks for posting something worth reading. The Welcome Email. In the case study below, Animalz starts with a strong opening sentence, explaining exactly why their subscribers should continue reading. 9. You’re doing a great job with these B2B email marketing articles. You're informing, not selling, here. You can send an email to offer them a discount if they opt to pay bills annually rather than monthly. When to send: Each time someone signs up for a free trial. Share it with your audience! How will you measure your efforts? It happens to the best of us. And whatever you do, don’t fire out random emails and hope that something sticks! *How is this email going to make my customers happy? By Sujan Patel, Co-founder, Web Profits @sujanpatel. When to send: Each time a new blog post or article has been published. We started this B2B email marketing list with Buffer, and as they are the masters of email marketing, we’re using Buffer again. Webflow. Therefore, if a subscriber signs up to something, whether it is to receive future blog posts or a series of email tips, it makes sense to thank them and welcome them. Then, you can segment and optimize that list for better results. It doesn’t have to require a film crew or include special effects, all you need is to be visible and on screen. The benefit of annual payment for the company is that it's good for cash flow. You could even use the event to invite your potential customers to join the conversation, just like Influence & Co did here: Could that be any more helpful?! It’s a win-win. Your prospective clients will provide their contact details for one reason: they believe you can offer them value. Having templates is really important. The reason why we do this is because according to research, 36% of B2B buyers’ seek out white paper content during the initial stage of the buying process (as shown in column one in the chart below). Helloprint stops being anonymous and you know precisely that it’s Mary, Martha, and Danny taking great care of you . You can generate leads, share product news and build long-term relationships. Your customers want to know you have their best interests in mind. Great Article! In my opinion, setting up a survey is an easiest part when done via online survey tool like sogosurvey, survey gizmo, survey monkey. Use your B2B email campaign to make a date with your audience so they can catch your live stream. Otherwise, you risk being fined by the GDPR. Great stuff , thanks for sharing your knowledge! How to implement: Setting up the survey is the difficult part. For lead generation, 87% of B2B marketers’ use email marketing to generate new leads, while 31% of B2B marketers’ cite email marketing as the channel that makes the biggest impact on revenue. When something works so well, everyone uses it. Different business relationships (e.g. So, if you're one of the 59% of companies that do not use email marketing and you are looking for inspiration on what to send to your subscribers, use one of these 21 B2B email marketing examples to help you deliver engaging content to your audience. But, how do you increase subscriber engagement? Keep the copy short. Email Marketing continues to lead the B2B marketing channel pack, as it generates an enormous 4400% ROI on average for every email sent .. B2B re-engagement email examples 10. Thanks, Steven! You can use Google surveys, which is free or a paid tool, like Survey Monkey. 16 of the best B2B email marketing examples; 19 B2B email subject line examples; What is B2B Email Marketing? 2. (This is exactly why more companies are investing in account-based marketing.). Your B2B cold emails are guaranteed to fail without this. Welcome your new users. This is followed by the details of the case study, which includes how to use the product and what kind of results you can expect. How to implement: Create an automated email that is sent between 3-4 days after the free trial has ended to all trial users who do not become paying customers and ask for a referral. That’s why 3 in 4 companies think email provides excellent ROI.. If you’re exploring email software for your B2B business, Mailigen is a great place to start. Here are 8 examples that prove B2B email marketing doesn't have to be underwhelming, ugly, or forgettable. Keep the email simple, focus on getting a referral and if possible, keep the conversation going. How to implement: Whether you use this example for new blog post content or article content, you can copy and paste the content directly into the email, like Gerry does, or provide a link to the webpage and drive readers to your website. Thanks for sharing the valuable information email marketing templates, they are very useful for improving your business through email marketing services. This is an amazing blog post, Steven! Don’t “batch” your welcome emails. Help your clients by sharing a guide on what’s happening. Very well explained. Thank you for sharing so many B2B email marketing examples. We’ve made you this handy email marketing cheat sheet, to make sure your strategy ticks all the right boxes. Thanks for sharing your great information and examples! A study by BrightCove and Content Marketing Institute found that meeting potential customers is the most effective tactics for B2B marketers’. Check out this Zillow email example that blends business benefits with a human touch: Zillow connects with the reader by acknowledging their human desire to succeed and follows it with a soft sales pitch. When to send: Send this email to your customer database each time you launch a new product. In order to take your B2B marketing to the next level, check out other successful email marketing examples for some inspiration. Simple yet effective! Thank you for sharing this valuable information. Headspace, the meditation app that has more than one million downloads, comforts the reader immediately with this survey email by opening up with “Yes, it’s a survey. I would appreciate your comments on my email. Great collection of B2B email marketing examples! 3 B2B Marketing Email Examples to Steal Example No. B2B email marketing examples. 2021 is centered around growth and opportunity. It’s all part of that core strategy of making yourself relevant and helping them to be better at their job. Build a reputation as a brand that cares about their customers by personalizing your emails. As the leading European CRM provider, SuperOffice is trusted and used by more than 6,000 companies. It's one of those rare cases when everyone wins. When to send: Can be done on a per lead basis, or on a monthly basis. Very nice examples of B2B Email Marketing campaigns. And for your event, get your best sales people ready to meet and greet future customers! Email is the undisputed king of B2B marketing. This will trigger an emotional response for their accounting software which is memorable and google for their brand. Thank you! Announcement. Sent to new users or subscribers, the welcome email is an opportunity to introduce your email marketing approach. You can connect with Steven on LinkedIn and Twitter. Norway, GDPR and email marketing best practices here, approximately 40% of your email list in inactive, 36% of B2B buyers’ seek out white paper content during the initial stage of the buying process, webinars are one of the most effective ways of speaking directly to your potential customers, study by BrightCove and Content Marketing Institute, 80% of marketers’ rate “live demo’s with sales reps” as the most effective way to generate high quality leads, Far too many companies fail to acknowledge their customers, a measurable, cost-effective marketing channel, one of the 59% of companies that do not use email marketing, Relationship Funnel: A Guide to a Relationship-Led Marketing Strategy, Relationship Marketing: How to Put the Spotlight on Relationships in Business, A question or an invite to start a conversation. You can either include all of the company news within the email or itself, or link the email to a landing page. 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